Fernie to Host Ski Canada Magazine Ski Test


FERNIE, BRITISH COLUMBIA (Dec 9, 2011) – The longest-running alpine ski test in North America is coming to Fernie March 19-25, 2012. Ski Canada has been testing skis since 1981 and the magazine has chosen Fernie Alpine Resort to be Test Headquarters for the next two years. “We’re really excited about returning to Fernie,” said editor Iain MacMillan who fondly recalled successful past ski tests at the eastern B.C. powder mecca, now with the most vertical in the Rockies. “Some of my favourite memories of ski tests are of Fernie—both at the hill and in town,” said MacMillan.


The Ski Canada Test brings together the biggest names in the ski manufacturing, instructing, freeskiing and coaching industries to test five categories of 2013 skis well before they hit retail stores around the globe.

More than 40 hardcore ski testers from across Canada, and beyond, will descend upon Fernie for five days of testing in the categories of Expert and Adventure All Mountain, Big Mountain, On-Piste Cruisers and Easy Cruising. Skis from more than a dozen manufactures, including K2, Salomon, Volkl, Elan, Atomic, Rossignol, Head, and Fischer, as well as several smaller brands favoured in specific markets will supply their not-yet-released 2013 skis to be tested and rated against one another. “Every year we have some new faces on the team as well as some vets who can’t wait to return,” said MacMillan. “There’s always a ‘reunion’ feeling around the Test but I think at Fernie, it’s going to be a homecoming.”

Ski Canada’s Annual Buyer’s Guide hits newsstands each September giving reader’s Part 1 of the most reliable and objective ratings and recommendations of the Ski Canada Test. As well as displaying all results online at skicanadamag.com, and through its unique online SkiFinder program, Parts 2 and 3 follow in the October and November issues. “The information Ski Canada provides helps readers narrow down their choices, but ultimately the skis will convince you,” said Ski Canada’s Test Editor Ron Betts. Ski Canada also tests skis for Sport Chek’s annual Gear Guide, which is read by Sport Chek shoppers across the country.

This is an exciting year for Fernie and Ski Canada. Fernie celebrates its 50th anniversary of skiing and Ski Canada magazine turns 40. Needless to say there’ll be a big party in Fernie. Fernie Alpine Resort alone is marking its 50th with the installation of an epic new chairlift up Polar Peak, giving the resort more terrain and the highest ski vertical in the Canadian Rockies.

“The Polar Peak Lift is an incredible addition to the Legendary Fernie experience,” says Matt Mosteller, VP, Marketing & Sales for Resorts of the Canadian Rockies. “This lift will provide spectacular views of the Canadian Rockies looking all the way to Banff National Park. It takes lift access skiing and riding to the next level, putting Fernie at the top of any bucket list.” The Ski Canada All Mountain and Big Mountain Testers are already talking about skiing The Peak.

In honour of its heritage, Fernie will host a variety of 50th Anniversary events during Ski Canada Test Week including a retro ski film night, a Fernie Museum Wine Social, a panel discussion with some of skiing’s legends, a huge party at the famous Griz Bar, a Fernie Founders tribute and a Downtown Fernie Street Party. For further details visit www.tourismfernie.com.

About Fernie Alpine Resort
Fernie Alpine Resort sits above the legendary town of Fernie, BC – An historical mining community with an unforgettable and hospitable personality. Fernie Alpine Resort is blessed with an annual snowfall of between 900-1,200cm, attracting skiers and riders from around the globe. Fernie Alpine Resort has it all, with 142 runs and 2,504 acres of terrain spread over 5 spectacular open bowls, ridges and glades, there is endless adventure on this mountain. Serviced by 10 lifts, this varied terrain creates a true mountain playground that appeals to skiers & riders of all ages and abilities. Fernie attracts outdoor enthusiasts from all over the world and has quickly escalated into one of the Top 5 mountain destinations in North America.



Jikke Stegeman-Gyorki
Executive Officer
Tourism Fernie