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Social Media ROI and the Destination Marketing Organization

Friday • March 11, 2016

Social media is transforming destination marketing.

Understand why, read this article from Destination Think!

Destination Marketing Organizations (DMOs), like Tourism Fernie, have been using social media channels to promote their destination for years, but there is a lot of misunderstanding and scepticism that remains about the platforms' effectiveness and impact on the travel consumer. This is holding back the critical progression of many DMOs.

One of the most challenging questions for a marketer to answer is: “What’s the ROI of social media?”

In order to establish a standard for social media measurement for DMOs, six organizations joined together to focus on one clear goal: to create a framework to measure the financial value as a result of social media activities.

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