Thursday • April 9, 2015
The world of marketing continually evolving thanks to technology and changing consumer wants and needs. New and innovative ideas and practices are constantly emerging some with great success some not. In business the primary objective is to generate a profit in order to be sustainable and to enable growth but this all goes hand in hand with effectively meeting the needs of your consumers. To know this is to understand who your consumer is, what they want, what they like, what they don't like, how they buy, etc. When you are clear about who your customers are you can then determine how to best engage with them and sell to them. One of the more recent buzz terms in marketing is that of Content Marketing.
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. (Source: Content Marketing Institute)
What is content you ask? It can be many things but they are created by you and distributed via your channels to your target audiences. It's about owning the media not just buying the media:
The key to ALL content is: QUALITY - ENGAGING - RELEVANT - TIMELY - ACCURATE - HONEST - DELIVERABLE
As they say Content is KING!
There are many great resources for marketers on Content Marketing. Here are a few links of interest. Learn and see how content marketing can be relevant to your business.
Thanks for reading!