Wednesday • February 15, 2017
This annual event brings together the tourism industry in Fernie. All welcome!
Join Tourism Fernie on March 16, 2017 at the Best Western PLUS Fernie Mountain Lodge for our Annual General Meeting from 8:30am - 11:30am. This event is open to any and all who have an interest in tourism and destination marketing.
Event features networking opportunities, deluxe continental breakfast, highlights from Tourism Fernie, formal Tourism Fernie AGM, update on the Resort Municipality Initiatives (RMI) by the City of Fernie and a guest speaker from Vancouver.
GUEST SPEAKER: "The Power of Story & Effective Content" by Gary Ross, THE ROSS RULES
WHEN: March 16th 8:30am-11:30am
WHERE: Best Western PLUS Fernie
COST: Free for members, $10 for non-members
RSVP by: Tuesday March 14th at 1:00pm by email to email@example.com or call 250-423-2037
8:15am Check-in desk opens
8:30am Deluxe continental breakfast and industry networking (breakfast available all morning)
9:00am Welcome by Mike McPhee, Acting Chair of Tourism Fernie
9:10am Guest Speaker: Gary Ross (see bio below) "The Power of Story & Effective Content"
10:10am Tourism Fernie Annual General Meeting (Financials, Board of Director elections, fiscal report, recognitions)
11:00am Tourism Fernie Highlights & Updates by Jikke Gyorki, Executive Officer
11:15am City of Fernie RMI Update by Norm McInnis, CAO
11:30am Adjourn, and optional industry networking till noon
Gary Stephen Ross has earned a reputation as one of the most admired writers, editors, and content experts in the country. His journalism has been honoured with half a dozen National Magazine Awards, and he has edited hundreds of award-winning articles by other writers.
From 2006 to 2012 he was editorial director of Transcontinental Media West and editor-in-chief of Vancouver magazine, where he solidified the magazine’s digital presence. In 2013 he helped conceive and launch the Hudson, New York-based Modern Farmer magazine. More recently he’s been an editor-at-large for The Walrus.
As a founding partner of the book publisher Macfarlane Walter & Ross, he shaped numerous distinguished titles, including the No. 1 bestseller Boom Bust & Echo (by David Foot & Daniel Stoffman). His own books include the No. 1 nonfiction bestseller Stung: The Incredible Obsession of Brian Molony (which became the feature film Owning Mahowny, starring Philip Seymour Hoffman). He has also worked as a screenwriter, an advertising copywriter, a ghostwriter, a teacher, and a writing coach.
As a communications and content-marketing consultant, Gary has helped such clients as Fairchild Media, Vancouver Economic Development Council, Edible Canada, Southam Inc., Troubadour Foundation, Distinguished Restaurants of North America, Edelman Public Relations, Toptable Group, Aquilini Investment Group, and the Radcliffe Foundation.
Most recently—as Director, Global Content, at Destination BC in 2016—Gary oversaw implementation of the tourism-marketing organization’s content-marketing strategy, using journalistic techniques to enhance brand engagement and deepen corporate messaging. Using this “brand journalism” approach, DBC dramatically grew blog readership, time on page, and social-media engagment, and greatly reduced its bounce rate.
Gary has spoken to audiences all over the province on behalf of Destination BC. Now, as a tourism consultant, he’s sharing his insights with other organizations. His presentation, The Ross Rules: 10 Ways to Create More Effective Content, has been applauded by academic, nonprofit, and business audiences.
Gary Stephen Ross | garyross.ca | firstname.lastname@example.org | 604-999-2229 | @garyland