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  • Board of Directors at Tourism Fernie

Tourism Fernie is a Destination Marketing Organization (DMO) with the mandate of marketing Fernie as a tourist destination to targeted regional, national and international markets as guided by our Vision, Mission, Guiding Principles and Strategic Plan.

The most successful destinations around the world act in a unified and collaborative manner by selling their destination first, then the individual products. A critical mass of funding is necessary to be heard in the market place, which is often beyond the means of an individual business. Pooling financial resources into a strategic marketing and sales program will maximize results. Consistent and persistent messaging from a DMO heightens interest and ultimately visitation.

Interested in joining Tourism Fernie as a member? Learn more.

To strengthen the tourism economy, Fernie needs to grow visitation. This includes encouraging visitors to stay longer and spend more. A diversified economy supports overall community prosperity in keeping with the values of the City of Fernie Official Community Plan.

Tourism Fernie was officially established as a non-profit society in November 2007. Many of Fernie’s tourism businesses saw the opportunity and need to pool resources in order to jointly market and sell Fernie under a unified brand to key target markets. With support of the City of Fernie, the local community and businesses, the Regional District of East Kootenay, Tourism BC and the Government of British Columbia, Tourism Fernie was established.

Tourism Fernie is a membership-based organization. Professionals, businesses and organizations that want to be promoted under the Tourism Fernie brand are required to pay an annual membership fee. In addition to membership fees, Tourism Fernie’s revenues are generated from the 2% Additional Hotel Room Tax (AHRT/MRDT) and partner marketing initiatives.

Tourism Fernie’s staff consists of an Executive Officer, Administrative & Marketing Coordinator and a Social Media & Content Coordinator, who work from an office on 2nd Ave - Historic Downtown Fernie.

Tourism Fernie is governed by a Board of 11 Directors who represent the local and area tourism industry, each serve a minimum two year term.

2016 Fiscal Board of Directors

Accommodation - less than 30 rooms: Mike McPhee, Island Lake Lodge (Vice Chair)
Accommodation - more than 30 rooms solely owned: Shelley L'Estrange, Best Western PLUS (Chair)
Accommodation - more than 30 rooms with rental mgnt: Mike Delich, Fernie Lodging Company
Accommodation at Large: Scott Gilmet, Park Place Lodge
Professional Services: Laura Oleksow, Spa 901
Retail, Food & Beverage: Kurt Saari, Nevados
Attractions, Activities & Transportation: VACANT
Director at Large: Lance Edwards, Elevation Industries
Resorts of the Canadian Rockies: Tom Rosner, Director of Marketing
Fernie Alpine Resort: Andy Cohen, General Manager
City of Fernie: Jon Levesque, Councillor

Representative on the Board: Fernie Chamber of Commerce: Patty Vadnais, Executive Director

Next Annual General Meeting will be March 16, 2017

Tourism Fernie Staff

Executive Officer: Jikke Gyorki
Social Media Coordinator & Staff Photographer: Vince Mo
Special Projects (Value of Tourism, ISSW 2020, Media Relations): Christine Grimble

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  • Tourism Fernie Corporate
    • VISION: Fernie is the most sought after tourism destination in the Canadian Rockies
    • MISSION: Increase visitation and revenue for stakeholders through tourism marketing
      • Industry Led / Government Supported
      • Customer focused
      • Sustainable
      • Fair and transparent
      • Inclusive
      • Innovative
      • Accountable
      • Long-term sustainability of Tourism Fernie
      • Effective Marketing