Effective Date: April 2, 2026
1. Introduction
Tourism Fernie Society ("we," "us," "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, [tourismfernie.com] (the "Website"). It also explains your rights under applicable privacy laws, including the Canadian Anti-Spam Legislation (CASL) and the General Data Protection Regulation (GDPR).
Please read this policy carefully to understand our practices regarding your personal data and how we will treat it
2. Information We Collect
- We may collect and process the following data about you:
Personal Identification Information: Such as your name, email address, phone number, and postal address when you provide it through forms or communication on our website. - Technical Data: Includes your IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
- Usage Data: Information about how you use our website, products, and services.
- Marketing and Communication Preferences: Your preferences in receiving marketing from us and your communication preferences.
3. How We Use Your Data
We use your personal data for the following purposes:
- To Provide and Improve Our Services: We process your information to deliver the services you request and improve our website and services.
- To Communicate With You: We may use your contact information to respond to your inquiries and provide customer support.
- For Marketing and Promotional Activities: In accordance with CASL and your preferences, we may send you promotional materials via email, but you can opt-out at any time.
- Compliance with Legal Obligations: We may process your personal data to comply with applicable laws, including GDPR, CASL, and other regulatory frameworks.
4. Legal Bases for Processing Your Information (Under GDPR)
Under the GDPR, we rely on the following legal bases to process your personal data:
- Consent: When you provide us with your data for a specific purpose, such as subscribing to a newsletter.
- Contractual Necessity: To fulfill any contractual obligations we have with you.
- Legal Obligation: To comply with legal and regulatory obligations.
- Legitimate Interests: For our legitimate business purposes, such as improving our website and marketing our services (while respecting your rights).
5. Disclosure of Your Information
We may share your personal data with third parties only in the following situations:
- Service Providers: We may share your data with third-party service providers who assist us with website operations, marketing, or customer service.
- Compliance with Laws: We will disclose your data if required by law or in response to a lawful request from governmental authorities.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, we may transfer your personal data to the relevant third party.
6. International Transfers
As a company operating in Canada, we may transfer your data to service providers or partners located outside your country, including within the European Economic Area (EEA). Any such transfers will be in compliance with GDPR and other applicable laws, ensuring adequate data protection safeguards.
7. Data Security
We take the security of your data seriously and implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure.
8. Data Retention
We will retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. We will securely delete or anonymize your data when it is no longer required.
9. Your Rights
As the person concerned, you are entitled to exercise your rights against us. In particular, you have the following rights:
- Right to Access: You may request access to your personal data and ask how it is processed.
- Right to Rectification: You can ask us to correct any inaccurate or incomplete information about you.
- Right to Erasure ("Right to Be Forgotten"): You can request the deletion of your personal data when it is no longer necessary for the purposes we collected it.
- Right to Restrict Processing: You can request that we limit the processing of your personal data in certain situations.
- Right to Data Portability: You can request that we provide you with a copy of your data in a structured, commonly used format.
- Right to Object: You have the right to object to the processing of your data for direct marketing purposes or any processing based on legitimate interests.
To exercise these rights, please contact us at info@tourismfernie.com.
10. Marketing and Communications (Under CASL)
We comply with CASL and will only send you commercial electronic messages if we have your express or implied consent. You can unsubscribe from these communications at any time by clicking the "unsubscribe" link in the email or by contacting us at [insert email].
11. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website and to collect information about how you use our website.
Cookies are small data files stored on your device. We use essential cookies to operate our website, performance cookies to understand how you use our site, and marketing cookies to provide relevant ads. Some cookies may be placed by third-party services, such as Google Analytics or advertising partners. You can manage your cookie preferences through your browser settings or opt-out of specific third-party tracking [here].
There are two main types of cookies:
- Session Cookies: These are temporary cookies that remain on your device until you close your browser.
- Persistent Cookies: These remain on your device for a set period or until you delete them manually.
a) Types of Cookies We Use
We use the following categories of cookies on our website:
Essential Cookies
These cookies are necessary for the website to function properly. They allow you to navigate the site and use features, such as accessing secure areas.
Example: Session cookies used for account login or shopping cart functionality.
Performance Cookies
Performance cookies collect information about how you interact with our website, such as pages visited and links clicked. These cookies help us improve the website’s functionality and user experience.
Example: Google Analytics cookies that track user behavior on our site.
Functionality Cookies
These cookies allow our website to remember choices you make, such as language preferences or region settings. They enhance your user experience by personalizing content for you.
Example: Cookies that save your preferred language or location.
Targeting/Advertising Cookies
Advertising cookies are used to track your browsing habits across websites and display relevant ads based on your interests. These cookies may be placed by third-party services, such as advertising networks.
Example: Cookies from Google Ads or Facebook to show targeted ads.
Third-Party Cookies
We use third-party service providers that may set cookies on your device. These cookies are used for services such as analytics, advertising, and social media integration. We do not control these cookies, so we recommend reviewing the third-party privacy and cookie policies for more details.
Example: Cookies from YouTube to display embedded videos on our website.
b) How We Use Cookies
We use cookies to:
- Ensure the website functions properly.
- Remember your preferences and settings.
- Improve website performance and analytics.
- Provide personalized content and advertisements.
- Analyze traffic and user behavior on the website.
- Enable third-party functionalities, such as social media integration.
c) Managing Your Cookie Preferences
You have the right to accept or decline cookies. You can manage your preferences in the following ways:
- Cookie Banner: When you first visit our website, you will be asked to provide consent for non-essential cookies. You can adjust your preferences via the cookie banner or settings.
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can choose to accept or block cookies and delete cookies that have already been set.
- Third-Party Opt-Out: For third-party cookies related to advertising, you can opt out by visiting the respective provider’s website or using services like the Network Advertising Initiative.
d) Your Consent
By using our website, you consent to the use of cookies in accordance with this policy. You can withdraw your consent at any time by changing your browser settings or using the cookie management tools provided on our website.
12. Children's Privacy
Our services are not directed to children under the age of 19, and we do not knowingly collect personal data from children without the appropriate consent. If you are under the age of 19, please do not provide any personal information on our website without the supervision and consent of your parent or guardian.
If we learn that we have inadvertently collected personal data from a child under 19, without parental consent, we will take steps to delete the information as soon as possible. If you believe that we might have any data from or about a child under 19, please contact us at info@tourismfernie.com.
Parents and guardians have the right to review, modify, or request the deletion of their child’s personal data. If you wish to exercise this right, please contact us at info@tourismfernie.com.
13. Changes to Our Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any significant changes by posting the new Privacy Policy on our website and updating the effective date.
14. Contact Information
If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
Tourism Fernie
102 Commerce Road, V0B 1M0 Fernie BC, Canada
Tel : 250-423-2037
Email : info@tourismfernie.com