Travel Trade

Tourism Fernie is pleased to offer travel trade professionals assistance with product development, itinerary creation, familiarization tours, brochures, collateral, and more.

Year-round Experiences, Market-ready Travel Itineraries

Fernie is a year-round, internationally recognized mountain destination offering market-ready experiences for every traveler, and we’re here to help travel trade partners bring those adventures to life.

Nestled in the heart of the Canadian Rockies, Fernie welcomes visitors from around the globe with its authentic mountain-town charm, rich history, and endless opportunities for recreation. From snow-filled winters to adventure-packed warm seasons, Fernie’s itineraries suit all demographics and travel styles. Whether guests are drawn by world-class skiing, riverside adventures, charming historic streets, or diverse accommodation options, Fernie offers a vibrant, welcoming setting for holidays.

Person skiing down snowy slope, wearing yellow jacket, surrounded by trees and mountains.

Winter Adventures

Fernie Alpine Resort is a world-class ski and snowboard experience with on-mountain accommodations, dining options, and a village plaza located only 10 minutes from Fernie.
Catskiing operators offering single-day or multi-day bookings.
Snowmobile rentals and private guiding services available (250+km of groomed trails).
Guided (private & group) cross-country, snowshoe & fat biking through an expansive trail networks.

Two mountain bikers riding on a dirt trail with a large mountain in the background.

Spring, Summer & Fall Adventures

Scenic float trips to exciting white water rafting and stand up paddleboard (SUP) tours.
Mountain biking within extensive trail networks (rentals, lessons & guided tours available).
Guided hiking tours (private & group) to discover Fernie’s Rocky Mountain beauty, ranging from riverside strolls to high alpine adventures.
Golfing at the Fernie Golf Club 18-hole championship course with unbeatable views.
Guided fly-fishing on the freestone Elk River, known as one of North America's best fly-fishing destinations.

Lodging for Every Traveler's Style

Lodging options in Fernie are numerous and varied, with product available both in-town and on-mountain resort-based. Accommodations range from budget to luxury, including hotels, condo/ townhomes, private lodge/ chalet properties & more.

A small town's main street lined with shops and cars, surrounded by green mountains under a cloudy sky.

History & Culture

Fernie's Historic Downtown is a highlight for any itinerary!

Turn-of-the-century heritage buildings and an eclectic mix of restaurants, boutique shops, attractions, and activities.
Heritage Walking Tour and Fernie Art Walk maps are available for self-guided & seasonal guided tours.
Wide variety of events & festivals showcased throughout the year.