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Value of Tourism in Fernie Study

Wednesday • April 13, 2016

Tourism Fernie, in partnership with Destination BC (DBC) the crown corporation responsible for marketing the Province of British Columbia as a tourist destination, is conducting a Value of Tourism in Fernie Study.

Having an understanding of tourism’s economic contribution to a community is central to developing an informed tourism planning approach, strengthening the support of community stakeholders and local government, and encouraging an appreciation of tourism’s economic development potential.

WHAT IS IT ?

Developed through DBC’s Research, Planning & Evaluation Department, The Value of Tourism Model is a program that provides a structured, consistent approach to estimate the volume and value of tourism in a community. Please note this is not part of the business retention and expansion (BREs) survey currently being conducted by the Fernie Chamber of Commerce.

WHY ?

A detailed study of this nature has never been completed for Fernie and has been determined to be an essential tool needed to support the local tourism industry in understanding its contributions to the overall economy. Business participation is essential for the success of this study.

WHAT DATA WILL BE COLLECTED ?

Local tourism data covering the period December 2013 to November 2015, including:

  • Accommodation sector metrics
  • Visitor Centre traffic
  • Activities & attractions
  • Events & festivals
  • Weddings
  • Visitor survey results
  • Local business survey results
  • General regional, provincial and national industry data

HOW WILL THE DATA BE GATHERED ?

  • Direct communication will occur with individual businesses to clearly discuss data requests, confidentiality and participation.
  • Information from businesses will be collected in strict confidence and sector data will be presented as an aggregate (ensuring anonymity).
  • User friendly templates and/or surveys will be provided for ease of data input.
  • Utilizing government data sources.

WHEN WILL THIS HAPPEN ?

Businesses will be contacted starting in April 2016 with the goal of producing a comprehensive and useful Value of Tourism in Fernie Study document available to all stakeholders in summer 2016.

BENEFITS TO YOUR BUSINESS

Businesses will receive a copy of the final Value of Tourism in Fernie study.

  • Ability to compare your data to the local industry’s aggregated data to help identify opportunities and assist with strategic planning.
  • The study will be a useful tool in seeking support from investors and banks.

PROJECT TEAM:

Project Manager: Jikke Gyorki, Executive Officer, Tourism Fernie

Project Coordinator: Christine Grimble

DBC Senior Researcher: Nancy Radman

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