Thursday • January 17, 2019
Tourism Fernie, in partnership with Destination BC (DBC) the crown corporation responsible for marketing the Province of British Columbia as a tourist destination, conducted a Value of Tourism in Fernie Study in 2017-2018.
Having an understanding of tourism’s economic contribution to a community is central to developing an informed tourism planning approach, strengthening the support of community stakeholders and local government, and encouraging an appreciation of tourism’s economic development potential.
WHAT WAS IT?
Developed through DBC’s Research, Planning & Evaluation Department, The Value of Tourism Model is a program that provides a structured, consistent approach to estimate the volume and value of tourism in a community. Data gathered focused on the years 2014-2016, with the inclusion of 2017 data as available.
A detailed study of this nature had never been completed for Fernie and has been determined to be an essential tool needed to support the local tourism industry in understanding its contributions to the overall economy. Business, especially the accommodation sector, participation was essential for this study.