The most successful destinations around the world act in a unified and collaborative manner to strategically manage and support the sustainable growth of the destination. A mass of funding and expertise is necessary to be successful.
Tourism Fernie Society is a Destination Marketing & Management Organization (DMO) with the mission to sustainably increase visitation and revenue for stakeholders in Fernie and surrounding area through effective tourism marketing and destination management and development. The Society's stakeholders are its members, and key partners such as local governments, industry associations, First Nations, and project supporters and funders.
Fernie and Elk Valley residents are vital to the success and sustainability of the tourism economy which requires broad support and opportunities for engagement, such as the Fernie Tourism Master Plan process and Resident Sentiment surveys.
The land, trails and waterways of the Elk Valley are also critical to the success of the tourism, which require on-going monitoring and effective management through collaboration, for long-term sustainability and future generations.
