Tourism Fernie Home Page
  • Servicing department
  • Tons of accessories including backcountry safety gear
  • Huge bike selection
  • Ski Base is open with new Covid-safety measures in place
  • Latest winter gear and apparel at Ski Base
  • Ski Base stock all winter gear from fatbikes, snowshoe, ski and boards
  • Large clothing selection
  • Extensive clothing selection
  • Huge bike selection
  • Servicing department
  • Servicing department

Fernie's original sporting goods store, started by local ski luminary, the late Heiko Socher in 1967.

The first store was located at Fernie Alpine Resort (then Fernie Snow Valley) and moved to downtown Fernie in the early 1970s. In 1986, Ralph Simpson started working for Heiko & Linda Socher, and later purchased the shop with his wife Zuzana in 2001. Ralph passed away in 2008 and Zuzana has been the owner since.

Ski Base is the original home of The Griz.


BIKES (Mountain/Cruiser/BMX, clothing, protection, tools, parts/components, child carriers & accessories):

  • Specialized, Kona, Dakine, Poc, Giro, Bell, Radio, We the people, Smith, Sugoi, IXS, SRAM, Shimano, Raceface, DMR, HT, Park Tool, Blackburn, 49North, SuperB, Axiom, Toppeak, Ergon, Muc-Off, Oakley, Rossignol, Camelbak, Maxxis, Evo, Thule 

WINTER GEAR (Skis, boards, boots, poles, XC, fat bikes, insoles)

  • Salomon, Rossignol, Icelantic, Head, Ride, Vans, Flow, Specialized, Sidas

SHOES (Hike, run, sandal):

  • Salomon, Merrel, Keen, Oboz, New Balance, Asics, Teval, Oneil

CLOTHING (Technical wear, casual, swimsuits, hats):

  • Royal Robins, Mountain Hardware, Columbia, O’neil, Dakine, Smartwool, Fig, Lole, Skye, Pistil, Salomon, Rossignol, Strafe, Dakine, Kombi, Orage, Thermic, Sidas

EYEWEAR (Sunglasses, Bike Goggles):

  • Smith, Oakley, Suncloud

NUTRITION (Gels, bars, drink tablets etc):

  • Hammer, Honey Stinger, Clif, Nuun

BEAR PROTECTION (Bells, spray, horns etc)

  • Earth management 

SOUVENIERS (Clothing, trinkets etc):

  • Fernie branded, Griz branded, Trail maps etc. 



  • High-end bike tunes (suspension service, wheel builds, bearing overhauls)
  • Bike rentals (XC/Downhill/Fatbike townies)
  • Shop rides & demo days


  • Ski/snowboard/XC full tuning service (high-quality base repair, custom base grinds, sharpening, waxing etc),
  • Ski Demos
  • XC rental
  • Snowshoe rental
  • Fat bike rental
  • In-depth ski/board boot fitting & custom sports insoles
  • Contact Information
  • 250-423-6464
  • Contact By Email
    security code
  • 432 2nd Avenue, Fernie, BC V0B 1M0
  • Details
  • Open
    Sun from 10:00am to 6:00pm
    Fri from 10:00am to 6:00pm
    Sat from 10:00am to 6:00pm
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