Tourism Fernie is a Destination Marketing Organization (DMO) with the primary mandate of marketing Fernie as a tourist destination.
The most successful destinations around the world act in a unified and collaborative manner by selling their destination first, then the individual products. A critical mass of funding is necessary to be heard in the market place, which is often beyond the means of an individual business. Pooling financial resources into a strategic marketing and sales program will maximize results. Consistent and persistent messaging from a DMO heightens interest and ultimately visitation.
Interested in joining Tourism Fernie as a member? Learn more.
To strengthen the tourism economy, Fernie needs to grow visitation. This includes encouraging visitors to stay longer and spend more. A diversified economy supports overall community prosperity in keeping with the values of the City of Fernie Official Community Plan.
Tourism Fernie was officially established as a non-profit society in November 2007. Many of Fernie’s tourism businesses saw the opportunity and need to pool resources in order to jointly market and sell Fernie under a unified brand to key target markets. With support of the City of Fernie, the local community and businesses, the Regional District of East Kootenay, Tourism BC and the Government of British Columbia, Tourism Fernie was established.
Tourism Fernie is a membership-based organization. Professionals, businesses and organizations that want to be promoted under the Tourism Fernie brand are required to pay an annual membership fee. In addition to membership fees, Tourism Fernie’s revenues are generated from the 2% Municipal & Regional District Tax (MRDT/Hotel Tax) and partner marketing initiatives.
Tourism Fernie is governed by a Board of 11 Directors who represent the local and area tourism industry, each serve a minimum two year term.
2017 Fiscal Board of Directors
Accommodation - less than 30 rooms: Veronique Roy, Snow Valley Motel & RV Park
Accommodation - more than 30 rooms solely owned: Shelley L'Estrange, Best Western PLUS (Vice Chair)
Accommodation - more than 30 rooms with rental mgnt: Corien Sieders, Stanford Resort (Treasurer)
Accommodation at Large: Scott Gilmet, Park Place Lodge (Chair)
Professional Services: Laura Oleksow, Spa 901 (Secretary)
Retail, Food & Beverage: Kurt Saari, Nevados
Attractions, Activities & Transportation: Reto Barrington, Fernie RV Resort
Director at Large: Kyle Hamilton, Kyle Hamilton Photography
Resorts of the Canadian Rockies: Tom Rosner, Director of Marketing
Fernie Alpine Resort: Andy Cohen, General Manager
City of Fernie: Ange Qualizza, Councillor
Representative on the Board: Fernie Chamber of Commerce: Patty Vadnais, Executive Director
Executive Officer: Jikke Gyorki
Social Media Coordinator & Staff Photographer: Vince Mo
Special Projects & Media Coordinator (contract): Christine Grimble
General writing, website & event updates (contract): Rebecca Hall