Tourism Fernie Home Page
  • Tourism Fernie Board of Directors & Staff October 2020

Tourism Fernie's purpose is executing effective tourism marketing, programs and projects that sustainably increase and manage local tourism revenue, visitation and economic benefits for Fernie and surrounding area.

The most successful destinations around the world act in a unified and collaborative manner to strategically manage the destination and by promoting their destination first, then the individual products. A critical mass of funding is necessary to be sustainable and to heard in the competitive marketplace, which is often beyond the means of an individual business or organization. Pooling financial and human resources into a strategic initiatives, marketing and programs will maximize results. View our community Tourism Master Plan!

Interested in joining Tourism Fernie as a member? Learn more.

Tourism Fernie was officially established as a non-profit society in November 2007. Many of Fernie’s tourism businesses saw the opportunity and need to pool resources in order to jointly market and sell Fernie under a unified brand to key target markets. With the support of the City of Fernie, the local community and businesses, the Regional District of East Kootenay, Tourism BC and the Government of British Columbia, Tourism Fernie was established.

Tourism Fernie is a membership-based organization. Professionals, businesses and organizations that want to partner on initiatives and be promoted under the Fernie brand pay a nominal annual membership fee of $200. In addition to membership fees, Tourism Fernie’s revenues are generated from the 3% Municipal & Regional District Tax (MRDT/Hotel Tax) and partner marketing and destination management and development initiatives.

Tourism Fernie is governed by a board of nine directors who represent the local and area tourism industry, each serve a two-year term. In addition to the Board of Directors both the City of Fernie and the Fernie Chamber of Commerce appoint an individual to be a liaison between the Board and their organizations.

2021/2022 Board of Directors

CHAIR - Andrew Hayden - Fernie Distillers
VICE CHAIR - Caitlin Bates - Island Lake Lodge
TREASURER - Mark Ormandy - Fernie Alpine Resort
SECRETARY - Jason Burt - Snow Valley Lodging
Mark Hall - Gearhub
Luke Swansburg - Lizard Creek Lodge
Chris Mullin - Fernie Central Reservations
Sydney Salvador - The Chopstick Truck
Steven Szelei - Parastone Developments/Montane

Liaisons to the Board:

City of Fernie: TBD by the City of Fernie
Fernie Chamber of Commerce: Brad Parsell, Executive Director

Tourism Fernie Staff

Executive Officer: Jikke Gyorki
Admin & Marketing Coordinator: Rebecca Hall
Social Media Coordinator & Staff Photographer: Vince Mo
Media & Projects Coordinator: Christine Grimble

Tourism Fernie Privacy Policy

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  • Tourism Fernie Corporate
    • VISION: Fernie is the most sought after tourism destination in the Canadian Rockies
    • MISSION: Sustainably increase visitation and revenue for stakeholders through tourism marketing and management
    • GUIDING PRINCIPLES:
      • Industry-Led / Government Supported
      • Customer focused
      • Sustainable
      • Fair and transparent
      • Inclusive
      • Innovative
      • Accountable
    • STRATEGIC GOALS:
      • Collaborative destination management and development
      • Effective marketing
      • Long-term sustainability of Tourism Fernie