Tourism Fernie is a Destination Marketing Organization (DMO) with the purpose of executing effective tourism marketing, programs and projects that increase local tourism revenue, visitation and economic benefits for Fernie and surrounding area.
The most successful destinations around the world act in a unified and collaborative manner by selling their destination first, then the individual products. A critical mass of funding is necessary to be heard in the marketplace, which is often beyond the means of an individual business. Pooling financial resources into a strategic marketing and sales program will maximize results. Consistent and persistent messaging from a DMO heightens interest and ultimately visitation.
Interested in joining Tourism Fernie as a member? Learn more.
To strengthen the tourism economy, Fernie needs to grow visitation. This includes encouraging visitors to stay longer and spend more. A diversified economy supports overall community prosperity in keeping with the values of the City of Fernie Official Community Plan.
Tourism Fernie was officially established as a non-profit society in November 2007. Many of Fernie’s tourism businesses saw the opportunity and need to pool resources in order to jointly market and sell Fernie under a unified brand to key target markets. With the support of the City of Fernie, the local community and businesses, the Regional District of East Kootenay, Tourism BC and the Government of British Columbia, Tourism Fernie was established.
Tourism Fernie is a membership-based organization. Professionals, businesses and organizations that want to be promoted under the Tourism Fernie brand are required to pay an annual membership fee. In addition to membership fees, Tourism Fernie’s revenues are generated from the 2% Municipal & Regional District Tax (MRDT/Hotel Tax) and partner marketing initiatives.
Tourism Fernie is governed by a Board of 9 Directors who represent the local and area tourism industry, each serves a two-year term. In addition to the Board of Directors both the City of Fernie and the Fernie Chamber of Commerce appoint an individual to be a liaison between the Board and their organizations.
2018/2019 Board of Directors
Veronique Roy - Snow Valley Motel
Scott Gilmet - Park Vacation Management (Cornerstone Lodge & Griz Inn)
Brad Parsell - Fernie Lodging Company
Caitlin Bates - Island Lake Lodge
Jon Ward - Red Tree Lodge
Kurt Saari - Nevados Restaurant
Reto Barrington - Fernie RV Resort
VACANT - Kyle Hamilton of Kyle Hamilton Photography resigned since being elected to City Council in November 2018.
Chantel Vincent - Freyja Lifestyle Inc
Liaisons to the Board:
City of Fernie: Phil Iddon, Councillor
Fernie Chamber of Commerce: Patty Vadnais, Executive Director
Executive Officer: Jikke Gyorki
Social Media Coordinator & Staff Photographer (PT): Vince Mo
Media & Projects Coordinator (Casual contract): Christine Grimble
Admin & Marketing Coordinator (PT): Rebecca Hall