Tourism Fernie Home Page
Book Your Trip
  • Book Your Trip
  • Tourism Master Plan
  • Tourism Master Plan - January Open House 2019

Completing the Tourism Master Plan

Monday • December 23, 2019

Fernie’s Tourism Master Plan

Initiated in 2018, Fernie’s Tourism Master Plan will be officially launched in the new year and act as a guiding document and action plan to support the growth and sustainability of tourism.  The development of the Plan has been a collaborative effort led by Tourism Fernie that includes essential partners such as the City of Fernie, Fernie Chamber of Commerce, Fernie Alpine Resort, the Regional District of East Kootenay, Fernie Trails Alliance, Fernie Heritage Society, Wildsight, Island Lake Resort Group, local tourism operators and the Elk River Alliance.

Consultant Dan Wilson, from the Whistler Centre for Sustainability, and the local Tourism Master Plan Task Force worked diligently throughout 2019 to develop and refine a plan that was informed by the results of a comprehensive community consultation and engagement process conducted in late 2018. The process included over 10% of the local resident population and 20% of local businesses participating in a detailed survey, sector groups such as arts, environment and activity/recreation participating via focus group sessions and NGO surveys, one-on-one interviews with Ktunaxa, Teck, College of the Rockies and others. Along with integrating current local and industry data and trends, the plan includes a clear vision and mission, guiding principles and strategic directions for tourism over the next 10 years. More specifically the Task Force identified a variety of action items that would lead the community towards its new tourism vision.

“We are very pleased with the support and involvement of the community and stakeholders in developing this Tourism Master Plan for Fernie,” exclaimed Jikke Gyorki, Tourism Fernie’s Executive Officer. “This is the first time Fernie has undertaken this type of initiative. We envision this plan will be an evolving one as stakeholders continually tackle action items, update strategies and follow a clear path to ensure tourism in our community grows sustainably for the long-term.”

Our Tourism Vision

A vibrant and sustainable tourism destination built on respect, collaboration and authenticity.

Our Tourism Mission

To work together to manage and grow tourism sustainably for the betterment of our community and our visitors.

Guiding Principles

Together We Are Stronger
Businesses Thrive Sustainably
Authenticity Grounds Us
A Respected Natural Environment
Benefiting the Whole
Balance Sustains Us

Announcements will be made in January for an official launch of the Tourism Master Plan.  For more information visit or call Tourism Fernie at 250-423-2037. The Task Force acknowledges the following organizations for their funding contribution towards the development of the plan: Columbia Basin Trust, Tourism Fernie, City of Fernie, Fernie Chamber of Commerce and the Regional District of East Kootenay.



  • Share