Monday • December 15, 2014
Fernie, British Columbia – Today travel consumers are looking for websites that provide quality content in an engaging way. Consumers want to be inspired and they want a user-friendly experience where information is easily accessible in order to make decisions on where they should go, what they should do and where they should stay. The new website for Tourism Fernie was built with this top of mind.
In partnership with Vickery Hill Web Development, Tourism Fernie worked diligently to develop a new site that was responsive, inspirational, helpful and entertaining. The site works seamlessly on all devices allowing consumers to use the site anywhere and anytime. It’s full of motivating and fun imagery and content that helps to tell the story and experiences Fernie has to offer and it’s a wealth of information with new navigation to guide consumers on making quality travel plans with the ability to book online.
Travel planning capacity is an important element of all destination websites. From well organized content and itineraries covering the destination to the new Inspire Me function which allows site visitors to generate recommendations of things to do and other great results based on their travel type and demographics.
The integration of social media within a travel site is essential today. Many consumers want to connect with like-minded people that will share their passion and experiences of a destination. This is especially true of destinations that are very inspiring. Fernie’s spectacular Rocky Mountain landscape, exceptional activities, friendly people and engaging history are all key ingredients that make it a place worth talking about. The new Tourism Fernie website incorporates social media in a way to encourage visitors to join in and participate.
“We are very excited to have launched our new website today,” exclaimed Jikke Gyorki, Executive Officer for Tourism Fernie. “The team work that went into making it happen, from our staff to the team at Vickery Hill, was exceptional.”
The new website at www.tourismfernie.com will continue to be enhanced and expanded as consumer needs and trends evolve. Check it out and feel free to let us know what you think.
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Jikke Gyorki, Executive Officer